I understand what businesses need
because I've been one.
In 2019, I started a business. I had a product, I had drive, and I had absolutely no idea how to make people care about it. No marketing strategy. No brand direction. No understanding of how to reach the right people. That business failed.
But that failure taught me something no course ever could — I learned exactly what a business needs to survive, and what kills it when those things are missing.
"I stopped asking why good businesses fail to grow. I started being the reason they don't."
I spent the years after obsessing over the gap between a good business and a visible one. I studied digital marketing, brand strategy, paid advertising, and funnel building. Then I tested everything by building Urban Solar Spark from scratch — a brand I created purely to prove what the right strategy could do. 100+ sales in three weeks gave me the answer.
Since then I've worked with food brands, beauty businesses, coaching brands, and interior decor companies. Every single one had the same core problem: they had something worth selling, but the world didn't know it yet. That's the problem I solve.